Analog eskapisme

I følge www.eventmarketer.com er “analog eskapisme” ved at udvikle sig til en marketing trend.

Adults across the board are battling burnout and digital fatigue. And now they’re powering down.

According to a Hasbro study of 10,000 people globally, 80% of Gen Z and millennials report feeling worn out, a trend that is driving demand for analog, hands-on creative outlets that allow adults to slow down and decompress.

I artiklen gennemgås hvordan store brands organiserer analoge aktiviteter såsom “Camp Crayola” (farvelægningsevent for voksne) og hvordan play-doh (modellervoksfirna) laver arrangementer i i samarbejde med museer.